A Closer Look at the Historic (RED), Snapdragon, and Manchester United Initiative (2025)

In a groundbreaking collaboration, (RED), Snapdragon, and Manchester United are coming together to drive awareness and funding for the global fight against health injustice. The (RED) logo will appear on the front of Manchester United’s iconic red shirt at two 2025 fixtures: Manchester United vs Arsenal women’s team match on May 10th and Manchester United vs West Ham men’s team match on May 11th. This is a historic moment and an opportunity to invite more people than ever to Choose (RED).

This initiative is made possible thanks to the Snapdragon front-of-shirt sponsorship of Manchester United. While this is the first time that Snapdragon has teamed up with (RED), Snapdragon is not new to the global fight against health injustice. For over two decades, Qualcomm has worked to bring connectivity and technology to underserved communities around the world, including countries like Kenya, Morocco, Nigeria, South Africa, and Tanzania.

Qualcomm’s programs help strengthen several on the ground health efforts including capacity building for healthcare workers, improving vaccine delivery to ensure efficacy, providing mobile ultrasounds for maternal health and supporting informative and educational HIV programs.

The Qualcomm-supported program KidzAlive Mobilized, implemented by Zoë-Life Innovative Solutions seeks to deliver HIV education and adherence support to children and caregivers through gamified digital tools and apps. Since its inception in 2017, KidzAlive Mobilized has reached 30,000+ children and helped train over 700 healthcare workers in South Africa, winning the 2024 GLOMO Award for ‘Tech4Good Best Mobile Innovation for Enhancing the Lives of Children and Young People.’

We’re honored to continue the legacy of strengthening health systems in the most vulnerable parts of the world. Thank you, Snapdragon, for turning your iconic collaboration with the world’s most famous football club into a force that saves lives with (RED)! We can’t wait to see the (RED) shirt on the pitch during the Manchester United women’s team and Manchester United men’s team matches on May 10th and 11th. Learn more about our exciting collaboration: https://red.org/snapdragon

Snapdragon is a product of Qualcomm Technologies, Inc. and/or its subsidiaries.