The best SEO tools to win organic traffic in 2023 (2024)

Kiera Abbamonte — Contributing Writer

So, you’re a content marketer, media, or PR pro, and you want to increase organic search traffic to your company’s website You probably know a little about search engine optimisation (SEO), but you keep hearing about how Google has changed in the last few years and you’re not sure where to start.

It's true: Google has become much more sophisticated in recent years. But so have the tools you can use. There's an entire ecosystem of tools out there to help your content become more visible to search engines.

When you’re first starting out, we know that can feel more overwhelming than helpful. To help you get started and find the best SEO tools for you and your team, we’ve pulled together the top 10 tried-and-tested options for a variety of use cases.

Before we dive into the apps themselves, we’ll talk about what SEO really means in practice and what SEO tools can do for you.

The best SEO tools to win organic traffic in 2023 (2024)

FAQs

Is SEO still relevant in 2023? ›

Yes, SEO is still effective in 2023 for lead generation. SEO is the process of optimizing a website to rank higher in search engine results pages (SERPs), and it remains a crucial component of digital marketing strategy. SEO helps to increase visibility, attract organic traffic, and generate leads for a business.

What is one SEO trend that will dominate in 2023 and why? ›

SEO automation

Like content AI, more and more SEO tasks will be automated in 2023 as digital marketers continue to leverage the power of enterprise SEO software platforms and tools. For example: Keyword research tools can automate tasks that once required a lot of manual spreadsheet work.

Will SEO exist in 5 years? ›

Will SEO Exist in 5 Years? Yes! Here's Why. At its roots, SEO is all about your ideal customer avatar.

Will SEO exist in 10 years? ›

Will SEO exist in 10 years? While predicting the exact trajectory of SEO over the next 10 years is challenging, SEO will most likely continue to exist but undergo significant transformations.

Is SEO still important in 2024? ›

In 2024, SEO is still one of the smartest investments for boosting your brand's visibility and attracting new business online. While some critics think SEO is too expensive and time-consuming, 80% of CMOs still say they will maintain or even increase their SEO budget this year.

How much does SEO cost 2023? ›

You could also select a local SEO plan that's customized, comprehensive, and much more aggressive. In that case, you would expect to pay anywhere from $1,000 per month to $5,000 per month depending on the agency, your industry, and your goals.

How often should SEO be done? ›

Search engine optimization is a constantly evolving field, and it is essential to stay updated with the latest algorithms and trends. Therefore, you should perform SEO activities at least once a month to ensure that your website is optimized for optimal performance.

What is the Google SEO update 2023? ›

On November 2, 2023, Google released yet another core update. This significant core algorithm change seeks to improve providing valuable and dependable search results for users. This could potentially affect your site's overall traffic.

How long does SEO take to work 2023? ›

How long does SEO take to work? 4 to 6 months is the minimum time for SEO to work. A significant change in ranking can be expected after a year with high-quality SEO. It can take even 2 years or more if you may be in a very competitive niche.

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