The title tag is an HTML code tag that allows you to give a web page a title. This title can be found in the browser title bar, as well as in the search engine results pages (SERP).
It’s crucial to add and optimise your website’s title tags, as they play an essential role in terms of organic ranking (SEO). In fact, it is one of the main SEO hot areas, along with the URL, meta description tag, hN tag, ALT attribute and links (backlinks and internal links).
It is important to note that this title tag is limited in pixels and therefore in characters (512 pixels; approximately 55 characters).
See also: HTML tag, meta description tag, hN tag, ALT tag.